Variety Pet Foods. New brand creation for a natural line of dog food developed for the pet specialty market and inspired by down home recipes & authentic country style. The scope included brand language, package design, structural consulting, illustration direction and writing.
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http://www.edmundsonmartin.com/files/gimgs/9_var1.jpg
Package Design | Cans
http://www.edmundsonmartin.com/files/gimgs/9_var2.jpg
Package Design | 2 Can Sleeves
http://www.edmundsonmartin.com/files/gimgs/9_var3.jpg
http://www.edmundsonmartin.com/files/gimgs/9_var4.jpg
Illustration Concept & Direction
http://www.edmundsonmartin.com/files/gimgs/9_var5.jpg
Package Design | Can Detail
http://www.edmundsonmartin.com/files/gimgs/9_var6.jpg
Creative Messaging