Variety Homestyle. New brand creation for a line of homestyle canine meals developed for the mass market. The scope included brand language, package design, structural consulting, illustration direction, and writing.
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http://www.edmundsonmartin.com/files/gimgs/26_homestyle16.jpg
http://www.edmundsonmartin.com/files/gimgs/26_homestyle6_v2.jpg
http://www.edmundsonmartin.com/files/gimgs/26_homestyle14.jpg
http://www.edmundsonmartin.com/files/gimgs/26_homestyle10.jpg