Plush. New brand creation for a modern gelato shop that appeals to all ages with a cool and fun vibe. The scope included naming, identity, brand language, package design, store signage, uniforms, and writing.
Use horizontal scroll to view project.

http://www.edmundsonmartin.com/files/gimgs/16_plushlogo_v2.jpg
Brand Identity
http://www.edmundsonmartin.com/files/gimgs/16_gelatocoffeecups2.jpg
Package Design | Coffee Cups
http://www.edmundsonmartin.com/files/gimgs/16_plushgelatocup.jpg
Package Design | Gelato Cups
http://www.edmundsonmartin.com/files/gimgs/16_plushposters.jpg
In-store Signage
http://www.edmundsonmartin.com/files/gimgs/16_cupedetail.jpg
Cup Detail
http://www.edmundsonmartin.com/files/gimgs/16_plushapparel.jpg
Plush Apparel