Harvest Lark. New brand creation for an all-natural line of food bars from a humble family farm in Kansas. The scope included identity, brand language, package design, structural consulting, photography/illustration direction, writing, and trade show experience.
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http://www.edmundsonmartin.com/files/gimgs/15_hllogo_v2.jpg
Brand Identity
http://www.edmundsonmartin.com/files/gimgs/15_hlbars_v2.jpg
Package Design | Wrapper
http://www.edmundsonmartin.com/files/gimgs/15_hlbarsbox.jpg
Package Design | Retail Box
http://www.edmundsonmartin.com/files/gimgs/15_hlboxes.jpg
http://www.edmundsonmartin.com/files/gimgs/15_hlbarsside.jpg
Package Design | Wrapper Detail
http://www.edmundsonmartin.com/files/gimgs/15_hlphotos_v2.jpg
Photography Concept & Direction
http://www.edmundsonmartin.com/files/gimgs/15_hlcratedetail_v2.jpg
Tradeshow Graphics
http://www.edmundsonmartin.com/files/gimgs/15_hlapron_v2.jpg
Tradeshow Apparel
http://www.edmundsonmartin.com/files/gimgs/15_hlillustration.jpg
Illustration Concept & Direction